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OBJECTIVES
The aim was to engage Consumers and give them reasons to consume and buy TWISCO
TACTICS
- Activate 92 outlets in 24days; activating each outlet for 6days
- Sample target Consumers wet samples
- Drive sales of Twisco to Consumers and Retailers
- Offer incentives to instigate customer purchase decision
RESULTS
108,583 Consumers Sampled
1,298 cases of Twisco sold
73 Outlets activated
67,122 Consumers Data Captured