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OBJECTIVE
- Position Rite foods as a truly Nigeria brand that cares about the Nigerian community and people.
- To increase brand love
MARKETING TACTICS
- Partnered with existing trust worthy foundation: Lagos Food bank
- Ensured maximum visibility of brand and activity
- Sampled and donated Rite Foods products and merchandise to 500 community people
RESULTS
- Reached over 2,000 people
- Donated merchandise and sampled 500 people