STALLION BAJAJ KEKE RALLY RADIO 2020

OBJECTIVES

  • Create awareness for the new Bajaj tricycle through Radio.

MARKETING TACTICS

  • Selected top rated radio stations in 27 cities, using AMPs and diary to determine consumption pattern of target audience.
  • Deployed 270 spots across selected 27 Radio stations in 28 cities.

RESULTS

  • 270 Radio Spots in 27 Cities