GBFOOD RAMADAN CONSUMERS ACTIVATION 2021
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OBJECTIVE

  • Drive awareness of JUMBO brand & Re-emphasize the Jumbo brand’s promise to “Reign over taste”
  • Engage consumers through exciting platforms.
  • Increase brand affinity.
  • Drive trial through scratch card concept.

MARKETING TACTICS FOR GBFOOD RAMADAN

  • Open Market Activation.
  • Consumer reward.
  • Jumbo TE1 sampling
  • Create emotional link with customers.

RESULTS

  • Activated 27 Open Markets

  • Covered  5 regions

  • Activated 27 Location

  • Reached 8,417 consumers

  • Reward 5560 consumers

  • SAMPLING 16 800 sachets each flavor

  • Client: GBFOOD
  • Activity: Experiential / SAMPLING
  • Date: May 2021
  • Location: Dakar 1, Dakar 2, South, North and Center, Senegal

Project