GBFOOD RTM (MARKET RESPONSIBLE) 2021
Previous slide
Next slide

OBJECTIVE

  • Increase Sell-Out
  • Drive Hard-line SKUs
  • Sell using the UVE STREET App to drive.
  • Create retail penetration in Traditional trade

MARKETING TACTICS FOR GBFOOD RTM

  • Retail penetration using Sales Representatives
  • Numeric and weighted distribution
  • Deploy

RESULTS

  • 39 sales representative pan Sénégal
  • covered  81  Market

  • Over  14 000 000 CFA sales in 2 weeks Dakar

  • Over 842 cases sold in 2 weeks Dakar