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OBJECTIVE
- Increase Sell-Out
- Drive Hard-line SKUs
- Sell using the UVE STREET App to drive.
- Create retail penetration in Traditional trade
MARKETING TACTICS FOR GBFOOD RTM
- Retail penetration using Sales Representatives
- Numeric and weighted distribution
- Deploy
RESULTS
- 39 sales representative pan Sénégal
covered 81 Market
Over 14 000 000 CFA sales in 2 weeks Dakar
Over 842 cases sold in 2 weeks Dakar