BIC® SCHOOL ACTIVATION 2021

MARKETING OBJECTIVE

  • Increase brand awareness and brand loyalty among users
  • Build BIC cristal trendy image attribute among young students, teachers, and parents
  • Drive trial of stationery items.

MARKETING TACTICS FOR BIC

  • Target primary schools in selected locations
  • Use brand asset (BIC Boy) as point of engagement with TG

RESULTS

  • Reached 26 993 people

  • Activated 25 schools in 14 days

  • Rewared 465 best Students in 25 School

  • Deployed 473 Class Name tags

  • Client: BIC
  • Activity: Experiential/Sampling
  • Date: April 2021 (On going)
  • Location: Dakar & Kaolack, Senegal