- Drive awareness of JUMBO brand & Re-emphasize the Jumbo brand’s promise to “Reign over taste”
- Engage consumers through exciting platforms.
- Increase brand affinity.
- Drive trial through scratch card concept.
MARKETING TACTICS FOR GBFOOD RAMADAN
- Open Market Activation.
- Consumer reward.
- Jumbo TE1 sampling
- Create emotional link with customers.
- Activated 27 Open Markets
Covered 5 regions
Activated 27 Location
Reached 8,417 consumers
Reward 5560 consumers
SAMPLING 16 800 sachets each flavor