BIC® SHAVE, PLAY AND WIN 2019
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OBJECTIVES
Increase brand awareness and sales
TACTICS
- Launch a unique digital campaign that encourages the use of products.
- Engage with the community to increase participation in the campaign
- Repost submitted entries
- Recruit influencers.
RESULTS
- +1,200,000 Reach across SM
- +2,000 online entries
- +50,000 followers across SM platform
- + 80,000 likes and interactions
- Increase in sales of BIC® shavers
- Increased WOM online and offline