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OBJECTIVE

  • Introduce and increase awareness for BIC Lighters J5 and J6 ranges in Legal Adult Meeting Points (LAMPs) Lagos ONLY.

MARKETING TACTICS

  • Target Lagos ‘A-List’ Clubs and Bars with high foot traffic during the festive period.
  • Drive Dry Sampling.
  • End-user engagement for brand recall and immersion.

RESULTS

  • Achieved 30 LAMPs

  • Sampled over 6,000 end-users

  • Increase awareness

  • Generate sales leads

  • Client: BIC
  • Activity: Experiential/Sampling
  • Date: December 2018
  • Location: HORECA/LAMPs – Lagos