Previous slide
Next slide

OUR OBJECTIVES

To latch unto the short and first back to school period of the year and show-tell-sell BIC® as a complete ranges of stationeries.

MARKETING STRATEGY

  • Deploy Brand Ambassadors into modern trade outlets and bookshops
  • Target 10 Hypermarkets and 200 Bookshops
  • Drive Guerilla Sales in Open Market and Neighborhood.

RESULTS

On-going (currently on 50% ATD