STALLION BAJAJ KEKE RE250 MINI LAUNCHES – 2020 Pan Nigeria

OBJECTIVES

  • Launch RE250 in the Nigerian market
  • Create awareness for Bajaj RE250 keke
  • Plan 30 Mini launches and three 5 asides tournament in Kano, Enugu and Benin

MARKETING TACTICS

  • Activate 30 cities across Nigeria in Northern, Southern, Western regions.
  • Have three 5 Aside Tournaments in 3 cities with the Brand Ambassador –JJ Okocha
  • Organize a Mega Launch in Lagos targeted at Dealers, Fleet Owners & Media

RESULTS

  • 31 Cities
  • Over 2000 guests across board
  • Over 100 Keke Sales
  • Client: Bajaj
  • Activity: Event launch
  • Date: NOVEMBER – DECEMBER 2020
  • Location: Nigeria