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OBJECTIVE
The John Bannerman’s Whisky In-bar sampling activation was a teaser to the Relaunch event and unveil of John Bannermans whisky.
MARKETING STRATEGY FOR FLAGBOII 2 CAMPAIGN JOHN BANNERMAN
- Activated 5 Outlets in Lagos.
- Flagboii tour across key location in Lekki, Ikeja and Surulere.
- In-bar Sampling, engagement and captured Consumer data.
RESULTS
5 Outlets Activated (100%)
424 Consumers Sampled (106%)
72 Invitations Distributed (160%)