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OBJECTIVE

  • The aim was to engage Consumers and give them reasons to consume and buy TWISCO

MARKETING STRATEGY

  • Sample target Consumers wet and dry samples
  • Drive sales of Twisco to Consumers and Retailers
  • Offer incentives to instigate customer purchase decision
  • Ensure proper branding of outlets to increase visibility

RESULTS

  • 1,029,406 Consumers Sampled

  • 2,028 cases of Twisco sold

  • 6,359 Outlets Listed

  • 163,233 Consumers Data Captured

  • Brand: TWISCO CONSUMER SAMPLING AND SALES ACTIVITY
  • Activity: Sampling and Sales
  • Date: April – October 2021
  • Location: Nigeria