NATURE CARE RANGE AVA DRIVE (AVA 4)
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OBJECTIVE

  • The Nature care Activation AVA 4 is aimed at increasing sales and demand for M&B Nature Care Range in Pharmacies & PMS across the Eastern Region.
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MARKETING STRATEGY

  • 24 days AVA campaign in 1 Region ( 7 cities)
  • Target major sales touchpoints; Open Markets and Neighborhoods.
  • Sample Consumers.
  • Ensure proper branding of outlets to increase visibility.
  • Offer incentives to instigate customer purchase decision.

RESULTS

  • Achieved (72%) of Sales (Volume)

  • Achieved 1,509 Outlets Recruitment (101%)

  • Achieved (71%) of Sales(Value)

  • Deployed 3,190 POSMs

  • NATURE CARE RANGE AVA DRIVE (AVA 4)
  • Activity: Experiential (Sales & Sampling)
  • Date: March - April 2021
  • Location: Northern, Nigeria