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OBJECTIVE

  • The main objective is to generate sales of Nature Care products across 9 Cities in South-South & Eastern Nigeria.
  • Capture 2,000 Retail outlets ( Pharmacies & PMS)
  •  

MARKETING STRATEGY

  • Activated 24 Open markets and 48 Neighborhoods.
  • Open Market Sampling and Sales, engagement and captured Consumer data, Deploy POSM’s in 1,500 Outlets.
  • Capture 1,500 Retail outlets Data.

RESULTS

  • Sold 5,806 (83%) Over Volume worth of product sold

  • Sold 3,089,650 (103%) Worth of products across 24

  • Captured 1,661 (83%) Retail outlets

  • Brand: M&B NATURE CARE RANGE (AVA 5)
  • Activity: Experiential (Sampling & Sales)
  • Date: October – November 2021
  • Location: South-South & East Nigeria