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MARKETING OBJECTIVE
- The main objectives of the campaign was to build a sanguine brand affinity and create an emotional link with consumers in connection to Cristal 70th Anniversary.
MARKETING TACTICS FOR BIC
- Activated 34 Modern Trade Outlets.
- Sales and Reward.
RESULTS
Outlet Covered 34 (100%) across 3 Cities
Sold N18,121,778 (93%) worth of products across 3 Cities