BIC® FAN ZONE/ SPACE TO WATCH SENEGAL’S MATCHES 2019
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OBJECTIVE

  • Increase brand visibility and awareness.

MARKETING TACTICS

  • Create and manage 5 football fan zones
  • Deploy branded materials to increase visibility.
  • Show Senegal matches to attract crowd
  • Create engaging activities to reward attendees.

RESULTS

  • 5 Fan Zones in Dakar
  • Reached more than 100,000 people
  • 100,000 XOF of credits rewards
  • 5 Smartphone rewards
  • 4 PS4 rewards
  • 25 Senegalese jerseys rewards
  • 5 TV rewards