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OBJECTIVES

  • Increase awareness among primary and secondary school students
  • Stimulate brand preference

TACTICS

The marketing strategy was:

  • Brand Education
  • Student engagement through mini sketch, games and rewards
  • Brand signboards in schools
  • Sampling of BIC® Products

RESULTS

  • 32 Schools activated
  • Over 40,000 BIC Products sampled
  • 3,200 students rewarded
  • Over 35,000 students reached
  • 669 forex signboards branded