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OBJECTIVES
Our marketing goal was to increase sales and awareness of BIC® stationery category pan-Nigeria.
TACTICS
- Guerilla Marketing.
- Modern Trade activation.
- Bookshop activation.
- D2C Sales.
RESULTS
- Achieved 100% of sales target
- Reached over 100,000 customers
- Rewarded over 7,000 customers
- Covered 14 Cities
- Activated 180 markets
- Activated 15 Supermarkets
- Activated 360 Bookshop