Our marketing goal was to increase sales and awareness of BIC® stationery category pan-Nigeria.
- Guerilla Marketing.
- Modern Trade activation.
- Bookshop activation.
- D2C Sales.
- Achieved 100% of sales target
- Reached over 100,000 customers
- Rewarded over 7,000 customers
- Covered 14 Cities
- Activated 180 markets
- Activated 15 Supermarkets
- Activated 360 Bookshop