BIC® SHAVE, PLAY AND WIN 2019

SITUATION

  • Increase awareness of BIC 1 Shavers Lagos, Ilorin, Port-Harcourt & Enugu.
  • Engage with key stakeholders

MARKETING TACTICS

  • OOH marketing.

RESULTS

  • 11 BRT Branding

  • Reached Over 1.5 million customers

  • Brand: BIC
  • Activity: BIC Shavers Consumer Promo (OOH), Media
  • Date: 2019
  • Location: Nigeria