BIC® SHAVE, PLAY AND WIN 2019
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OBJECTIVES

Increase brand awareness and sales

TACTICS

  • Launch a unique digital campaign that encourages the use of products.
  • Engage with the community to increase participation in the campaign
  • Repost submitted entries
  • Recruit influencers.

RESULTS

  • +1,200,000 Reach across SM
  • +2,000 online entries
  • +50,000 followers across SM platform
  • + 80,000 likes and interactions
  • Increase in sales of BIC® shavers
  • Increased WOM online and offline