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SITUATION
Sell 146,000 of BIC® 1 Sensitive & BIC Comfort 2 units
MARKETING TACTICS
- Celebrate and reward loyal consumers
- Activate +38 open market & +48 strategic Neighborhoods in Dakar and Up countries
RESULTS
- 8 regions and 10 cities activated
- Achieved 113% of sales target
- 217 Radio spots broadcasts
- 102 billboards deployed
- 7 Microwaves rewards
- 7 Smartphone rewards
- 700,000 Franc CFA rewards