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SITUATION

Sell 146,000 of BIC® 1 Sensitive & BIC Comfort 2 units

MARKETING TACTICS

  • Celebrate and reward loyal consumers
  • Activate +38 open market & +48 strategic Neighborhoods in Dakar and Up countries

RESULTS

  • 8 regions and 10 cities activated
  • Achieved 113% of sales target
  • 217 Radio spots broadcasts
  • 102 billboards deployed
  • 7 Microwaves rewards
  • 7 Smartphone rewards
  • 700,000 Franc CFA rewards