Category: Nigeria

BIC 2018

BIC® 2018 MINI BTS CAMPAIGN

Previous Next SITUATION Generate top of mind awareness equity . Achieve a total of 676,590 unit sales across SKUs MARKETING

BIC

Previous Next SITUATION Organize a draw to select winners from the participants in the Shave & Win promo MARKETING TACTICS

BIC Experiential

Previous Next SITUATION Low demand for BIC Cristal Ultra Fine Pen Low Awareness MARKETING TACTICS Brand Education Consumer engagement activities

BIC

Previous Next SITUATION Low demand for BIC Cristal Ultra Fine Pen MARKETING TACTICS Brand Education and engagement Sampled primary &

BIC Experiential

Previous Next SITUATION Low demand for BIC Cristal Ultra Fine Pen Low Awareness TACTICS Brand Education Consumer engagement through; BIC