DETTOL COOL MARKET ACTIVATION
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OBJECTIVE

  • Create awareness about the Re-Launch of the New Dettol Cool Soap
  • Drive sales of 2,160 packs of Dettol cool soap worth 1,728,000 in 12 Open Markets across 5 cities in Eastern Nigeria.
  • Grow volume sales and gain market share from competition to gain No 1 spot in the Cool Category, especially in Eastern Nigeria.
  • Engage Consumers about the Extra Coolness and Freshness that comes with the New Dettol Cool Soap.
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MARKETING STRATEGY

  • Engage 12,000 Consumers in 12 markets across 5 Eastern cities in Nigeria.
  • Deploy 8,250 flyers to target Consumers in 12 markets across 5 cities.
  • Sell 2,160 packs of 65g Dettol Cool soaps in 12 markets across 5 cities
  • Sell value product worth N1,728,000 of Dettol Cool soaps in 12 markets across 5 cities

RESULTS

  • 317% Sales Value

  • 12 Major Open Markets Activation

  • 210% Consumers Engaged