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OBJECTIVE
- Increase awareness of Familia tissue brand by 5%
- Improve on brand education by 5% by showcasing the benefits of Familia tissue.
- Increase online engagement and following to achieve the year’s target
- Increase online community engagement by 5% by sharing interesting content they want to share, like, and comment to.
MARKETING TACTICS
- Content Marketing
- Brand Campaigns – ie. Digital Engagement
- Influencer Marketing
- Social Media Management/Community Management
RESULTS
- Increased number of followers
- Increase in brand awareness
- Increase in engagement