DETTOL COOL MARKET ACTIVATION 2020
Previous slide
Next slide

OBJECTIVES

  • Create awareness about the new partnership with Ighalo in open markets
  • Build an experience by engaging target audience while informing them about the New Dettol Cool with Extra Menthol Freshness
  • Reward customers who purchase the New Dettol Cool Soap with over 3,500 buckets
  • Sell 9,507 rolls of Soap in 20 Markets across 7 Cities in Nigeria
  •  

MARKETING TACTICS

  • Create awareness about the new partnership with Ighalo in open markets
  • Sell 9,507 rolls of the New Dettol Cool Soap across 20 Open Markets
  • Reward customers who buy 3 packs of soap with 3,501 buckets

RESULTS

  • 86% Sales Value
  • 20 Major Open Markets Activation

  • 2,892 Buckets Rewarded