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OBJECTIVE

The John Bannerman’s Whisky In-bar sampling activation was a teaser to the Relaunch event and unveil of John Bannermans whisky.

MARKETING STRATEGY FOR FLAGBOII 2 CAMPAIGN JOHN BANNERMAN

  • Activated 5 Outlets in Lagos.
  • Flagboii tour across key location in Lekki, Ikeja and Surulere.
  • In-bar Sampling, engagement and captured Consumer data.

RESULTS

  • 5 Outlets Activated (100%)

  • 424 Consumers Sampled (106%)

  • 72 Invitations Distributed (160%)