By octoplus
GBFOOD BAMA CONSUMERS ACTIVATION
GBFOOD BAMA CONSUMERS ACTIVATION
Objectives
- Increase BAMA brand awareness
- Engage consumers through exciting platforms
- Increase brand affinity
Strategy and Innovation
- Create an African-themed setup with a King, Queen, and animation team to highlight Jumbo as the King of Taste.
- Ensure strong brand presence with massive POSM and branded visibility items (e.g., trucks, materials).
Tactics
- Market activations
- Offer rewards to consumers
- Create emotional connection with customers
Results
- 15 Markets activated
- 5 Regions covered
- 1,365 BAMA cartons sold
- 2,265 end-users reached
