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OBJECTIVE
- Increase Sell-Out
- Drive Hard-line SKUs
- Create retail penetration in modern trade
MARKETING TACTICS
- Retail penetration using merchandiser Sales Representatives
- Numeric and weighted distribution
- 1 Van.
RESULTS
- 854 visite in store
- 65 modern trade outlet covered.
- 10 Network modern trade activated
- Over 11,305,,800 million CFA sales
- Over 533 cases sold