GBFOOD MT SCHEME (PILOT) 2020
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OBJECTIVE

  • Increase Sell-Out
  • Drive Hard-line SKUs
  • Create retail penetration in modern trade

MARKETING TACTICS

  • Retail penetration using merchandiser Sales Representatives
  • Numeric and weighted distribution
  • 1 Van.

RESULTS

  • 854 visite in store
  • 65 modern trade outlet covered.
  • 10 Network modern trade activated
  • Over 11,305,,800 million CFA sales
  • Over 533 cases sold