GBFOOD RTM SCHEME (PILOT) 2020
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OBJECTIVE

  • Increase Sell-Out
  • Drive Hard-line SKUs
  • Sell using a data tracker app to drive.
  • Create retail penetration in outlets.

MARKETING TACTICS

  • Retail penetration using Tricycles Sales Representatives
  • Numeric and weighted distribution
  • 3 tricycles.

RESULTS

  • 3,684 retail outlets visited
  • 1,253 retail outlets sold into
  • Over 9 million CFA sales
  • Over 530 cases sold