GBFOOD RTM (Moderne Trade) 2021

OBJECTIVE

  • Increase Sell-Out
  • Drive Hard-line SKUs
  • Create retail penetration in modern trade

MARKETING TACTICS

  • Retail penetration using merchandiser Sales Representatives
  • Numeric and weighted distribution
  • 1 Van.

RESULTS

  • 65 modern trade outlet visited
  • 10 Network modern trade activated

  • Over  11 497 000 CFA sales

  • Over 570 cases sold