CAMPAIGN OBJECTIVES

  • Increase awareness of Lord’s Dry Gin
  • Increase shelf offtake of the Lord’s Dry Gin

MARKETING TACTICS

  • In-store sampling & sales in 100 stores.
  • Consumer Reward Mechanism
  • D2C Sales
  • Flier Distribution

RESULTS

  • Over 28,000 consumers sampled

  • 19,374 bottles of Lord’s Dry Gin sold

  • 9,687 consumers rewarded including 2 car rewards

  • Brand: GINGER LORD’S DRY
  • Activity: Shoppers’ Promotion
  • Date: December 2018 – January 2019
  • Location: Nigeria