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CAMPAIGN OBJECTIVES
- Increase awareness of Lord’s Dry Gin
- Increase shelf offtake of the Lord’s Dry Gin
MARKETING TACTICS
- In-store sampling & sales in 100 stores.
- Consumer Reward Mechanism
- D2C Sales
- Flier Distribution
RESULTS
- Over 28,000 consumers sampled
19,374 bottles of Lord’s Dry Gin sold
9,687 consumers rewarded including 2 car rewards