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OBJECTIVE

  • Drive awareness for Mentos Fresh Action candy
  • Educate Consumers about the Uniqueness and life benefit of Mentos Fresh action menthol & lemon ginger flavor candy
  • Improve regular Usage

MARKETING STRATEGY

  • Sample 1,000,000 Consumers
  • Activate 2o Cities Pan Nigeria
  • Sell 2,000,000 units of Mentos Fresh Action candy
  • Drive Visibility in 8,160 shops

RESULTS

  • 1 Event

  • Over 250 guests attended the event

  • 1 Grand Unveil