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OBJECTIVES

  • Deliver a magical Christmas experience for families during the 2022/23 Christmas holiday season.

TACTICS

  • Developed 4 Villages within a city
  • Speak to the passion points of every age group
  • Deploy 360-degree marketing & PR tools
  • Develop exciting activities for different days of the event

RESULTS

  • 33 Days Event

  • 25k+ Tickets Sold

  • 100k+ Total Footfall

  • 8 Concerts

  • +N1.5B in Total Transactions

  • +100M Reach across Digital & Media