WRITE YOUR SUCCESS WITH BIC ~ SEPT – OCT, 2019

OBJECTIVES:

  • Increase brand awareness
  • Increase brand preference amongst stationery items
  • Increase sales

TACTICS:

  • Channels: Supermarket & Bookshop
  • Create emotional link with customers (students & parents)
    Consumer reward
  • Reposition BIC® stationery as a brand of choice in the minds of consumers

RESULTS:

  • Reached 2,306 direct consumers
  • Total sales Of 9,224,000 CFA
  • Activated 4 Bookshops
  • Activated 11 Supermarkets
  • Activated 3 cities
  • Client:BIC
  • Date:October 18, 2019
  • Tags:Senegal
  • Project Type:Experiential
  • .

Projects

  • bic (4)
  • bic 16 (3)
  • bic bts16 (1)
  • bic backtoschool (1)
  • bic shavers 17 (1)

Post Categories

My Shopping Cart

Recent Projects

  • BIC ACTIVATION 2020 (1)
  • bic art 19 (8)
  • bic horeca activation (6)