OBJECTIVES:

• Increase brand awareness
• Increase brand preference amongst stationery items
• Increase sales

TACTICS:

• Channels: Supermarket & Bookshop
• Create emotional link with customers (students & parents)
  Consumer reward
• Reposition BIC® stationery as a brand of choice in the minds of consumers

RESULTS:

• Reached 2,306 direct consumers
• Total sales Of 9,224,000 CFA
• Activated 4 Bookshops
• Activated 11 Supermarkets
• Activated 3 cities