REXONA CAMPUS SAMPLING ACTIVATION
Objective
- Drive awareness for the product range
- Convince sampled TG to switch from the competition.
- Create a memorable experience for TA
Tactic
Sample 581,000 students across 14 states in 70 campuses
Results
- Covered 14 states and activated in 70 campuses.
- Sold 4.5m in sales value
- Sampled over 300k students across 70 campuses.