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OBJECTIVE

  • Position Rite foods as a truly Nigeria brand that cares about the Nigerian community and people.
  • To increase brand love

MARKETING TACTICS

  • Partnered with existing trust worthy foundation: Lagos Food bank
  • Ensured maximum visibility of brand and activity
  • Sampled and donated Rite Foods products and merchandise to 500 community people

RESULTS

  • Reached over 2,000 people
  • Donated merchandise and sampled 500 people