TOTAL – JETWASH ACTIVATION 2018

OBJECTIVES

Drive awareness for the new Total Jetwash Automated Car Wash in Lagos & Abuja

TACTICS

  • Organized, manage and execute direct marketing in selected stations
  • Educate motorist on attributes and benefits
  • Stimulate trials using discount Wash at Peak Periods and give-away at other times.

RESULTS

  • Increase awareness across selected touch points
  • Achieved up to 700+ wash in 1 month
  • Generate leads and referrals.
  • Brand: Total
  • Activity: Experiential
  • Date: December, 2018