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OBJECTIVES
Drive awareness for the new Total Jetwash Automated Car Wash in Lagos & Abuja
TACTICS
- Organized, manage and execute direct marketing in selected stations
- Educate motorist on attributes and benefits
- Stimulate trials using discount Wash at Peak Periods and give-away at other times.
RESULTS
- Increase awareness across selected touch points
- Achieved up to 700+ wash in 1 month
- Generate leads and referrals.