UNILEVER CAF INSTORE CONSUMER PROMOTION ACTIVATION – REXONA, AXE & DOVE
Objective
- Increase awareness of Unilever Deo range leveraging CAF season
- Drive sales for Rexona, Dove & Axe in Modern & Retail outlets
- Drive awareness and engagement for the CAF WAFCON tournament and the promotion communication for Unilever to reward consumers who purchase with tickets to Morrocco.
- Deployment of POSMs (Gondola, Shelf dividers, Wobblers, FSUs)
Results
- Reached 185,020 shoppers across 6 cities in Nigeria.
- Sold 141,320 units across 150 outlets.
- Achieved N584,420,977 in sales value (217% of target)