WONDERLAND LAGOS
Objectives
Deliver a magical Christmas experience for families during the 2022/23 Christmas holiday season.
Marketing Tactics
- Developed 4 Villages within a city
- Speak to the passion points of every age group
- Deploy 360-degree marketing & PR tools
- Develop exciting activities for different days of the event
Results
- 33 Days Events
- 25k+ Tickets Sold
- 100k+ Total Footfall
- 8 Concerts
- +1.5B in Total Transactions
- +100M Reach across Digital & Media