WRITE YOUR SUCCESS WITH BIC® (2020 SENEGALESE BTS / BOOKSHOPS)
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OBJECTIVE

  • Increase awareness of other stationery items
  • Increase brand preference.
  • Increase sales

MARKETING TACTICS

  • Channels: Bookshop.
  • Create emotional link with customers (students & parents)
  • Consumer reward.
  • Reposition BIC® stationery as a brand of choice in the minds of consumers.

RESULTS

  • Reached 2,500 direct consumers
  • Total sales Of 5,880,050 XOF
  • Sold 8 523 BIC products
  • Activated 4 BOOKSHOPS
  • Rewared 610 Consumers