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OBJECTIVE
- Increase awareness of other stationery items
- Increase brand preference.
- Increase sales
MARKETING TACTICS
- Channels: Bookshop.
- Create emotional link with customers (students & parents)
- Consumer reward.
- Reposition BIC® stationery as a brand of choice in the minds of consumers.
RESULTS
- Reached 2,500 direct consumers
- Total sales Of 5,880,050 XOF
- Sold 8 523 BIC products
- Activated 4 BOOKSHOPS
- Rewared 610 Consumers