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OBJECTIVES

  • Increase brand awareness
  • Increase brand preference amongst stationery items
  • Increase sales

TACTICS

Our marketing strategy was

  • Channels: Supermarket & Bookshop
  • Create emotional link with customers (students & parents)
    Consumer reward
  • Reposition BIC® stationery as a brand of choice in the minds of consumers

RESULTS

  • Reached 2,306 direct consumers
  • Total sales Of 9,224,000 CFA
  • Activated 4 Bookshops
  • Activated 11 Supermarkets
  • Activated 3 cities