BIC® STATIONERY BACK-TO-SCHOOL 2018

SITUATION

  • Create awareness for the Back-to School campaign through Radio.

MARKETING TACTICS

  • 581 spots of Radio campaign across 5 cities in 4

RESULTS

  • 581 Radio  Spots  Achieved

  • Brand: BIC
  • Activity: Radio
  • Date: 2018
  • Location: Nigeria