GBFOOD RTM (MARKET RESPONSIBLE) 2021

OBJECTIVE

  • Increase Sell-Out
  • Drive Hard-line SKUs
  • Sell using the UVE STREET App to drive.
  • Create retail penetration in Traditional trade

MARKETING TACTICS FOR GBFOOD RTM

  • Retail penetration using Sales Representatives
  • Numeric and weighted distribution
  • Deploy

RESULTS

  • 39 sales representative pan Sénégal

  • covered  81  Market

  • Over  14 000 000 CFA sales in 2 weeks Dakar

  • Over 842 cases sold in 2 weeks Dakar

  • Client: GBFOOD
  • Activity: Sales
  • Date: May 2021 – Till Date
  • Location: Dakar 1, Dakar 2, South, North and Center, Senegal