STALLION BAJAJ KEKE RALLY RADIO 2020
OBJECTIVES
- Create awareness for the new Bajaj tricycle through Radio.
MARKETING TACTICS
- Selected top rated radio stations in 27 cities, using AMPs and diary to determine consumption pattern of target audience.
- Deployed 270 spots across selected 27 Radio stations in 28 cities.
RESULTS
- 270 Radio Spots in 27 Cities