THE ROOTZ AND THE VIBE EVENT
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THE ROOTZ AND THE VIBE OBJECTIVE

  • THE ROOTZ AND THE VIBE event was aimed at celebrating Nigeria at 61 whilst increasing awareness of 1960 Rootz among consumers.

MARKETING STRATEGY

  • 3 days awareness drive across key location through flier distribution.
  • Consumer sampling through Cocktails.
  • Raffle draw reward selection.
  • Musical performance by Cool Ice band.
  • Artiste performance by 9ice, Wande Coal and Taye Currency.

RESULTS

  • 1,809 Fliers distributed

  • 632 guests attended the event

  • 114 Cases of 1960 Rootz Alcoholic bitters sold.

  • Brand: THE ROOTZ AND THE VIBE
  • Activity: 1960 Rootz Independence Day Event
  • Date: 1st October, 2021
  • Location: Ibadan, Nigeria