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OBJECTIVES

  • Drive awareness for Alpenliebe Strawberry candy
  • Educate Consumers about the Uniqueness and life benefit of the candy

MARKETING STRATEGY

  • Sample 1,000,000 Students
  • Activate 23 Cities Pan Nigeria
  • Recruit 7,400 new stores
  • Drive visibility in Provision stores

RESULTS

  • 189,179 (80%) Consumers Sampled

  • 5,654 (175%) Units Sold

  • 1,769 (109%) Outlets engaged

  • Brand: Alpenliebe
  • Activity: Experiential
  • Date: 20th October – ongoing
  • Location: 23 Cities PAN Nigeria