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OBJECTIVE
- Drive awareness for Mentos Fresh Action candy
- Educate Consumers about the Uniqueness and life benefit of Mentos Fresh action candy
- Improve regular Usage
MARKETING STRATEGY
- Sample 1,050,000 Consumers
- Activate 2o Cities Pan Nigeria
- Sell 2,1000,000 units of Mentos Fresh Action candy
- Drive Visibility in 6000 Table tops and Kiosks
RESULTS
1,044,275 (103%) Consumers Sampled
1,781,750 (88%) Units Sold
4,233 Outlets engaged